The Company

In 2005 the first White Rock Coffee location opened with one purpose in mind: become part of the neighborhood. 17 years, four locations, a roastery, and thousands of customers later - that same mission is thriving all around Dallas, Texas. 
White Rock Coffee is an independent, award winning coffee roaster and coffeehouse. Yep, KRUPS says we are one of the top 15 coffeehouses in AMERICA! But our proudest accomplishments are the loyal customers we've served over almost two decades in business.
We source coffee that is responsibly grown. About 85% of the coffee we source is Direct Trade; this means we are talking to the coffee grower or farm owner to purchase their coffee. Much of our coffee is Rainforest Alliance Certified which is a certification we look for in a coffee farm. Not only does this certification mean that the farmer is using superior agricultural processes, it also means that they take care of the migrant workers. We craft roast each farm's coffee to the peak of flavor, the sweet spot, and serve it to our treasured customers. We take care of the coffee these farms produce and share it with our customers. 
If you find yourself in Dallas, we'd love to serve you at any of our Dallas Coffee Shops.